ABOUT ARMOURY WHEELS
WHERE LEGENDS ARE CREATED.
Our mission is to elevate your truck to legendary status. We offer premium truck wheels and accessories, with finishes that exceed expectations. All delivered by our expert team known for their clarity, knowledge and passion.
LEGENDS ON THE ROAD.
With an unwavering focus on durability, quality and world-class craftsmanship, legends are created at Armoury.
Legendary status is no easy feat. It’s built from the ground up – starting with the wheels. At Armoury, legendary means exceptional performance that will last for years to come. It means an unwavering focus on world-class innovation. It means premium service and decades of dedicated experience.
Legends are built without compromise. Build your legacy with Armoury.
OUR DIFFERENCE
We break the mould.
Armoury Wheels is known for its pursuit of innovation and superior quality. We push boundaries, innovate and bring together the latest industry insights to deliver high-quality, durable, high-performance wheels that are driven across Australia with pride.
- Premium service from start to finish
- Expert team with a trusted reputation
- Exclusive, innovative ranges to turn heads
Our Values
ON THE ROAD WITH YOU
We are passionate about the industry, and live and breathe it. We meet face-to-face, collaborate and solve problems before and after the sale. We’re all about building genuine long-term relationships.
BETTER THAN YESTERDAY
We’re here for the long haul. We listen to feedback and continually improve, adapt and innovate better truck wheels and accessories solutions. We value honesty, integrity and community over profit and winning at all costs.
CREATE WITH PURPOSE
We balance form with function. Looks are important, but performance and durability must never be compromised on the road. Style is temporary; class is permanent. Our iconic designs build your legacy.
THE ARMOURY LEADERSHIP TEAM
Russell
Managing Director
Russell is the founder of Armoury and manages multiple aspects of the business. Russell brings extensive knowledge to the team, having worked in the automotive industry since 1997. Russell is highly skilled in negotiation and strategic development, and continually seeks to provide encouragement and motivation to the team, so Armoury customers receive the best possible products and services.
Cameron
Stainless Accessories BDM
Cameron is responsible for new business growth with stainless accessories. With a background in engineering before moving to transportation, Cameron has worked with Armoury since 2017. His strengths are in critical thinking, teamwork, motivation and leadership, thriving in finding innovative solutions for customers’ needs. He holds a Certificate III in Engineering.
Rod
Wheels Team Leader | NSW & SA Wheels BDM
Rod is responsible for wheel sales in NSW and SA. He works to design the best possible wheel package solutions for Armoury Wheels customers, ensuring that all orders are fulfilled and delivered on time and in good order. Having grown up in the trucking and earthmoving industry, Rod has worked with Armoury Wheels since 2020. He brings people skills, valuable hands-on knowledge and a sense of humour to his role.
Sherelle
Accounts Payable & Receivable
Sherelle is responsible for accounts. Having grown up in the automotive industry, Sherelle has been working with Armoury since 2020 and prides herself on problem solving and open communication. Sherelle has a qualification in Advanced Business Management and a Certificate in Business Services.
Kimberly
Marketing Manager
Kimberly is responsible for marketing. Kimberly grew up in the industry and has worked with Armoury Wheels since 2021. Skilled in communication, teamwork and problem solving, she enjoys overseeing projects from start to finish and thrives on creating tangible benefits for customers throughout her work.
Hayden
QLD & NT Wheels BDM
Hayden is responsible for wheel sales in Queensland, servicing dealers and customers with quick response times, great products and the best solutions to save them time and money. Hayden has worked in the agricultural and automotive industries, with skills in problem solving, account management, sales and growth. He holds a Certificate III in Business.
Charlton “Chuck”
Internal Sales
Charlton is responsible for internal sales activities. He generates and responds to enquiries, enters orders, and make sure our customers are looked after. Charlton has been with the team since 2023, brings determination, problem solving skills and a good sense of humour to his role, and enjoys seeing a job through to completion.
Kurt
VIC Wheels BDM
Nathan
Operations Manager
"So quickly"
Thank you for dispatching the wheels so quickly for us when we needed them.
Sue, Truck Dealer
"Extremely happy"
Thank you so much for the bar runner! Since the truck show, we purchased a set and are extremely happy with your product. Great work!
Sally, Truck Dealer
"Thank you guys"
Just a quick update… the old girl got a trophy last weekend. Pretty big show too, approximately 670 trucks in total. Thank you guys.
Scott, Truck Owner
"So pleased"
You have enabled me to put together the truck exactly as planned. I thank you all for your professionalism, communication and personal service. I am so pleased with the outcome.
Michael, Truck Owner
"Sensational"
Just wanted to say thank you for doing the job on the 8×4. They look sensational.
